Press Release · Mediaplanet
Mediaplanet Launches Future of Obesity Care Campaign in USA TODAY Featuring Chrissy Metz and Leading Voices in Obesity Health
Distributed by BuzzCabin · Originally issued via PR Newswire
National awareness campaign launches alongside ObesityWeek 2026, highlighting advances in obesity research, patient advocacy, and the evolving landscape of care.
NEW YORK, Nov. 13, 2026 — Mediaplanet announces the launch of its Future of Obesity Care campaign, featuring acclaimed actress Chrissy Metz on the cover of a special publication distributed nationally within USA TODAY November 13–15. Timed to coincide with ObesityWeek 2026 in Washington, D.C., the campaign brings together leading healthcare organizations, medical experts, researchers, and patient advocates to raise awareness of obesity as a complex, chronic disease and encourage more informed conversations about care.
As scientific understanding of obesity continues to evolve, advances in research and approaches to care are helping reshape the conversation around this chronic disease. Yet misconceptions, weight stigma, and barriers to education and care remain significant challenges. Future of Obesity Care aims to address these issues by providing accessible, evidence-based information and amplifying perspectives from across the obesity and metabolic health communities.
Chrissy Metz Helps Bring Greater Visibility to Obesity Awareness
Known for her acclaimed role on This Is Us, Chrissy Metz brings a recognizable voice to the campaign, helping extend its educational message to a broader national audience. Her cover feature complements the campaign's focus on challenging misconceptions, encouraging understanding, and highlighting the importance of patient-centered conversations about health and well-being.
Bringing Together Leading Voices in Obesity Care
The campaign features contributions from prominent organizations, including The Obesity Society, the Obesity Action Coalition, the American Society for Nutrition, and the American Diabetes Association, alongside healthcare professionals and patient advocates working to advance obesity education, research, and support.
Through expert insights, educational articles, and patient perspectives, the campaign explores several important topics shaping the future of obesity care, including:
- Research and innovation: How ongoing scientific advances are contributing to a deeper understanding of obesity and its management.
- Individualized care: The importance of recognizing obesity as a multifactorial disease and supporting approaches tailored to individual patient needs.
- Obesity and metabolic health: Understanding the relationship between obesity, diabetes, and broader metabolic health considerations.
- Patient advocacy and education: Addressing stigma, increasing awareness, and encouraging informed conversations between patients and healthcare professionals.
A featured expert panel, "Experts Share How Innovation Is Reshaping Obesity Care," brings together perspectives from across the healthcare community to examine the evolving landscape of obesity research and care.
National Distribution and ObesityWeek 2026
The campaign launches November 13–15, 2026, with 150,000 copies distributed nationally within USA TODAY, reaching an estimated 450,000 readers.
An additional 4,500 copies will be distributed at ObesityWeek 2026, taking place November 14–17 in Washington, D.C., connecting the campaign with healthcare professionals, researchers, advocates, and industry leaders engaged in advancing obesity science and care.
The campaign will also reach audiences through Mediaplanet's Future of Personal Health digital platform, sponsored content on USAToday.com, and social media promotion through participating organizations.
By combining national consumer reach with targeted distribution to healthcare and advocacy communities, Future of Obesity Care seeks to increase awareness, encourage meaningful dialogue, and connect individuals and families with trusted educational resources.
Explore the Future of Obesity Care campaign:
https://www.futureofpersonalhealth.com/future-of-obesity/
Media Contact:
Joelle Hernandez
[email protected]
SOURCE Mediaplanet
About Mediaplanet
Mediaplanet is a global content marketing and publishing company that develops cross-platform awareness and educational campaigns in collaboration with leading organizations, experts, and industry partners. Through national print publications, digital content, and strategic distribution, Mediaplanet connects audiences with information and perspectives on important health and societal issues.