Press Release · Parks Associates
Parks Associates to Examine Microdramas, AI, and Intellectual Property With Leaders From GoodShort, Pocket FM, FreeWheel, Adeia, and More at Future of Video, Nov. 17-18 in LA
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11% of all US Internet households watch microdramas
PLANO, Texas, Nov. 5, 2026 — Parks Associates will feature sessions on microdramas, artificial intelligence (AI), and intellectual property at its ninth annual Future of Video: Business of Streaming, hosted November 17-18 in Marina del Rey, California. The firm's latest research shows that 11% of all US Internet households watch microdramas, defined as short-form, scripted video series or episodes, typically designed for and associated with mobile viewing.
The executive conference brings together leaders across entertainment, technology, and distribution to examine how new content formats and production tools are changing audience engagement, business models, and competition.
"As companies compete for consumers' time and spending, mobile-first storytelling and AI-enabled workflows are creating new opportunities to develop, distribute, and monetize video," said Elizabeth Parks, President and CMO, Parks Associates. "These changes also raise questions about creative ownership, compensation, and the long-term value of content."
"Microdrama, Vertical Video, & the Mobile Video Opportunity," November 17 at 1:45 PM PT, examines episodic mobile entertainment, emerging payment models, and opportunities to extend short-form storytelling onto connected TV platforms. Moderated by Elizabeth Parks, President & CMO, Parks Associates, the session features:
- Jay Blumenfield, CEO, Jay & Tony Show Vertical Studios
- Dana Protsyshak, Founder, Vert-I-Go Media & LA Vertical Drama Market
- Karla Rodriguez, Head of Development SP, Communications, & Strategic Partnerships, GoodShort and GoodNovel
- Luv Saxena, VP, Fantasy & Emerging Markets, Pocket FM
"AI in Practice: What Is Actually Working?", November 17 at 2:15 PM PT, focuses on where AI is delivering measurable business value across entertainment operations. Moderated by Jennifer Kent, SVP and Principal Analyst, Parks Associates, speakers include:
- Griff Ault, VP, Global Business Intelligence, FreeWheel
- Serhad Doken, CTO, Adeia
- Aaron Kroger, Director of Product Marketing, Dalet
- Ryan Steelberg, President & CEO, Veritone
"Creativity, Copyright, and the New Economics of Production," November 18 at 9:15 AM PT, examines how AI is changing creative workflows, contracts, compensation, and intellectual property. Moderated by Jennifer Kent, the session features:
- Lauren Cowles, Key Accounts and Partnerships, Respeecher
- Nadia Davari, Attorney, Davari Law
- Anthony Glukhov, Senior Associate, RAMO
- Jason Henderson, Sr. Attorney, IP & Media Practice Founder, JWL International
Future of Video combines Parks Associates' consumer research with executive discussions on discovery, retention, advertising, bundling, and the evolving video marketplace. For the agenda and registration, visit www.futureofvideo.us.
Media Contact
Mindi Sue Sternblitz-Rubenstein
Parks Associates
972.490.1113
[email protected]
SOURCE Parks Associates
About Future of Video: Business of Streaming
Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market.
Parks Associates will host the ninth annual Future of Video at the Marina del Ray Marriott in California, November 17-18. www.futureofvideo.us